This month marks the launch of Mutherland, an innovative lifestyle and accessory brand with a mission to redefine the way we express style and culture. Mutherland stands at the intersection of modern sophistication and African heritage, bringing a fresh perspective to the world of lifestyle accessories.

Estonian-based and founded by a team of visionary African entrepreneurs, Mutherland aims to fill a gap in the market by focusing on lifestyle accessories that seamlessly integrate African themes, patterns, tapestry, and prints. While many companies have ventured into clothing with African-inspired designs, Mutherland takes a bold step into uncharted territory, offering a diverse range of products, including backpacks, suitcases, sneakers, swimwear, cell phone covers, underwear, handbags, hats, and even cutting-edge tech products like speakers and lamps.

Recognizing the higher barriers to entry in the lifestyle accessory market, Mutherland’s founders have meticulously developed and designed an extraordinary array of products that push the boundaries of conventional offerings. Each item is a unique and stylish expression of the rich tapestry of African culture, appealing to individuals of all races, nationalities, genders, and ethnic backgrounds who have an affinity for African themes.

“We identified a unique opportunity to introduce a line of lifestyle accessories that seamlessly merges modernity with the richness of African culture,” said Greg Thompson, Co-founder of Mutherland. “Our goal is to provide high-quality products that stand on par with leading brands from Europe and the US, empowering the globally-minded, young professional to embrace a blend of western and African patterns and themes.”

Mutherland’s commitment to excellence is reflected not only in its design philosophy but also in the quality of materials used in crafting each product. The brand is poised to set a new standard for stylish, culturally-conscious accessories that transcend geographic and cultural boundaries.

To explore Mutherland’s captivating collection and experience the fusion of modern elegance and African heritage, visit the official website at For press inquiries, please contact the Mutherland team at

About Mutherland:

Mutherland is a lifestyle and accessory brand that seamlessly blends modern sophistication with African heritage. Founded by a team of visionary African entrepreneurs based in Estonia, the brand offers a diverse range of high-quality products, including backpacks, suitcases, sneakers, swimwear, cell phone covers, underwear, handbags, hats, and tech products. Mutherlandis committed to providing globally-minded individuals with unique, stylish accessories that celebrate the beauty of African themes, patterns, and culture.


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